How attractive is your business to a buyer?
Take the Business Attractiveness Scorecard and find out how a buyer would value what you've built, and what to fix first.
Free. 74 questions. About 15 minutes.
68%
GREEN ZONE
Your overall attractiveness score
Financial Track Record and Forecast
81%
Best in Class
Buyer and Transition
69%
Green Zone
Systems
54%
Below the Green Zone
Fix first: Systems
What a buyer actually weighs.
This is not a generic business quiz. It is a structured buyer-readiness assessment built on the Exit Planning Institute's Common Sense Scoring. You score each area on proof, not optimism, so a lack of evidence caps the score.
Intellectual Property
Whether your method, content and marks are owned, documented and transferable without you.
Brand and Market Presence
How consistently the business is recognised, endorsed and found, beyond your own name.
Products, Systems and Customers
Whether your offer, delivery and client flow run as repeatable systems a new owner could inherit.
Financials and Funding
How your track record, forecast and exit readiness hold up to a buyer's due diligence.
People, Premises and Risk
Market Attractiveness, Buyer and Transition, Premises and Equipment, People and Culture, and Risk and Compliance complete the 13.
See your business through a buyer's eyes.
- 1
Answer 74 questions
Add your details, then score each area on proof, not optimism, across the 13 value drivers.
- 2
See your attractiveness score
Get an overall percentage and a category-by-category breakdown, benchmarked against buyer-readiness tiers.
- 3
Know what to fix first
See where a buyer spots strength, where they spot risk, and which improvements most increase value and transferability.
Before you begin
Laurie Stirling, Exit Strategist
I'm a Certified Exit Planning Advisor (CEPA) and the author of Step Back to Scale. I built and sold my own business, and I now help founders of six and seven-figure businesses step out of the day-to-day and build companies that a buyer would pay a premium for. This scorecard uses the same buyer's-eye view I use with my clients, so you can see what your business is worth to someone else, and what to fix first.
Find out how sale-ready your business really is.
Fifteen minutes now shows you where a buyer sees value, where they see risk, and what to improve before any future exit.
Free. 74 questions. About 15 minutes.
